Top Dog: The Science of Winning and Losing
fascinating . . . . wildly counterintuitive. . . . "
–San Francisco Chronicle
"You gotta get it. . . . A fascinating topic that we all deal with on a daily basis."
–Fox and Friends
". . . game-changing steps to assure success in winner-take-all showdowns, for everyone from adults in offices to students in classrooms."
"A book that gives you home field advantage in life's big contests."
Barnes & Noble (Best Books of the Month)
In Top Dog, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's really in the heart of a champion. It's about the thrill of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux software. How before da Vinci and FedEx were innovators, first, they were great competitors.
Olympians, professional athletes, and their coaches are already carrying Top Dog around in gym bags. It's in the briefcases of Wall Street traders and Madison Ave. madmen. Professional risk takers – from Silicon Valley venture capitalists to Vegas gamblers – are racing to master its ideas. Educators and philosophers are debating it the halls of academia. See for yourself what this game-changing talk is all about.
currently available in hardcover, audio, and e-book formats, and coming in paperback . . . .