Steve at the Baltimore Book Festival
FOR IMMEDIATE RELEASE
Contact: Heather Hunter
Color Your World with
Orchids For Dummies®, 1st Edition
By Steven A. Frowine
February 2005 (Hoboken, NJ) – According to the U.S. Department of Agriculture, from 2000 to 2003, sales of potted orchids grew 36 percent, giving Orchids the fastest sales growth of any potted plant in the country. It’s no wonder they are so popular since orchids are beautiful, fragrant, wonderfully varied, and surprisingly affordable, but aren’t they hard to grow at home? Not according to Steven Frowine, author of Orchids For Dummies (Wiley, Inc.; ISBN: 0-7645-6759-4; $ 16.99; 288 pages). In this easy-to-follow, handy guide, he shows you step-by-step how to select the right orchids, keep them healthy, encourage blooms, and even propagate your own plants.
Beginning with an introduction from the National Gardening Association, Orchids For Dummies directs readers through the process of selecting and caring for orchids. Chapters include: The Best Orchids for Beginners; The ABC’s of Pots, Potting and Potting Media and Keeping Your Orchids Healthy and Flowering.
To follow is a list of tips from the author of things to look for when you select an orchid:
• Look carefully at the leaves. They should be stiff, not shriveled or dehydrated. They should also have a healthy green color. Brown or black spots on leaves could mean disease, or they could be harmless;
if you find spots, ask the grower about them.
• Look for any signs of insects. Most insects hang out on the new young growth, on the flower buds of the plant, or on the undersides of the leaves. Also check under the pot for snails or slugs.
• Examine the exposed roots on top of the potting material. The roots should be firm and light colored, not black, soft, and mushy.
• Watch out for plants infested with oxalis (which looks like clover). Oxalis is a pesky weed that is difficult to get rid of after it’s established. It will not directly harm the orchid, but it can harbor insects and is a cosmetic distraction.
Orchids For Dummies provides step-by-step advice and information on everything from identifying different types of orchids to selecting the best orchids for your environment, as well as tips on watering and fertilizing, potting and keeping bugs at bay.
Orchids For Dummies provides all the information needed to make educated decisions regarding orchids.
Like all For Dummies® books, Orchids For Dummies highlights “The Part of Tens,” which includes “Ten Most Easy Ways to Grow Orchids,” “Ten Most Common Facts About Orchids,” and “Ten Most Frequently Asked Questions About Orchids and Orchid Culture.” The always-useful Cheat Sheet includes a monthly calendar of orchid care, and a listing of ten most fragrant orchids.
Orchids For Dummies shatters the myth of orchids being difficult to grow by helping beginners select resilient plants and providing step-by-step instructions for keeping orchids healthy.
For a review copy please contact Heather Hunter at 201-748-5629 or via email at email@example.com.
About the Author
Steven A. Frowine (New Hartford, CT) has tended to orchids professionally as a horticulturist when he worked in Hawaii at the National Topical Botanical Garden and at Missouri Botanical Garden where he was Chairman of Indoor Horticulture and oversaw one of the largest orchid collections in the U.S. – over 10,000 plants. He has grown hundreds of orchids in his home for over 40 years. Frowine gives talks throughout the US and has made various TV appearance on The Today Show, CBS Morning News, Home Shopping Network, and House and Garden TV.
About the National Gardening Association
The National Gardening Association (NGA), founded in 1973, is a nonprofit leader in plant-based education. They serve a national audience with timely materials designed to foster an appreciation for the benefits of gardening.
Orchids For Dummies®, 1st Edition
Steven A. Frowine
$16.99 U.S. / $24.99 CAN